We are Baseload Capital. We invest in and develop geothermal heat and power plants globally. The global energy transition is creating an unprecedented demand for clean electricity. To make the clean, future electricity mix viable, there is an urgent and growing need for the kind of baseload, clean energy that geothermal is uniquely positioned to supply.

By supplying clean energy that is always on, 24/7, we complement solar and wind resources. Together, we can create societies that run on 100% renewable energy.

Our aim is to become a leading global investor, developer and operator of geothermal energy. And since we will not achieve this on our own, we work for a planet in balance by leading partnerships to scale up the whole industry.

Right now we’re looking for a Brand Engagement Specialist to help us in the work towards a planet in balance.

Our core values: the foundation of our work

Guided by our core values, we strive to be resilient and impactful pioneers to achieve a planet in balance.

Resilient: We adapt to the ever-changing environment around us. We are hardworking, responsible for our actions and get things done in our efforts to bring about a planet in balance.

Impactful: We stay clear on our goals, making thoughtful decisions, and ensuring every effort drives real change. Through teamwork and strong partnerships, we hold ourselves accountable and always get things done—making a difference where it counts.

Pioneers: We are always open to new ideas for improving: whether in regards to agreements, partnerships or how we develop our projects, we will never let the risks of being first keep us from doing what we believe is right.

The Job

As a Brand Engagement Specialist, you will manage and elevate our brand’s presence across digital platforms. You will drive engagement by creating, scheduling, and optimizing content, monitoring performance metrics, and fostering community interactions. This is a great opportunity to hone your creative skills while helping position Baseload as the No. 1 Geothermal Platform globally.

Key accountabilities:

• Data Analysis & Insights: Gather and interpret performance data from digital channels to inform strategies, optimize engagement, and provide actionable insights.
• Content Creation: Collaborate on creative content for social media, tailoring it to align with trends, algorithms, and audience interests.
• Social Media Management: Manage Baseload’s social media channels, ensuring consistent and meaningful engagement with followers while driving interest in geothermal energy.
• Community Building: Cultivate a strong online community by fostering authentic dialogue and responding to audience interactions.
• Campaign Support: Assist in executing content strategies and campaigns, contributing to Baseload’s global visibility and brand awareness.

And from the perspective of our values, here is a description of you role:

Resilient: You’ll steadfastly work to gather and analyze data from our activities on social media and other digital channels, and based on these make suggestions on changes to ensure optimum results. Never accepting status quo, you work to find ways for Baseload to reach our audience.

Impactful: Based on the data findings, and on research and collaboration, you’ll bring suggestions for future content. You always keep the audience in mind to ensure that the content has as much impact as possible with the ability to engage and build community.

Pioneers: Embracing Baseload’s professional voice, mission and vision, you’ll cultivate a strong online community by fostering authentic dialogue and responding to audience interactions. With a focus on growth and innovation, you’ll confidently explore new approaches and strategies.

This is you

• A few years’ experience from social media, working with various digital platforms, preferably including LinkedIn and YouTube.
• Strong English writing skills and experience crafting engaging social media posts.
• Experience working with short videos and other content formats tailored to digital platforms. (Just to manage expectations: I don’t think a social media specialist is normally able to create graphics, but would normally have used an agency or other external graphics creator. We could add that to desirable)
• Experience working with a data based approach and ability to analyze performance metrics and draw insights to inform and improve strategies.
• Thrives in working in close collaboration with a team, and values achieving together.

Desirable but Not Essential:

• Familiarity with renewable energy or experience working with impact-driven companies.
• HubSpot proficiency is highly valued for managing campaigns and performance analysis.

The current need is on a part time basis, at least 50% but likely more than that. As we continue to grow the need in other areas in Marketing will increase and the opportunity to learn new skills are great.

The last application date is January 15th, but we might unpublish the role earlier than that, so please send your application in English as soon as possible.